This is how On Point is born, a clothing brand for young people, for those who are privileged to dress and feel free to be who they are. On Point offers you an improved quality of life by allowing you to dress the way you've always wanted and be seen the way you've always wanted, elegant and on-trend. On Point provides a modern look and brings it to its website as well.
Black (#000000): The color black represents the foundation of glamorous and streetwear fashion, adding a touch of intrigue and sensuality.
Warm Grey (#F7F5F1): Transmits a sense of calm and balance. This color serves as a complementary shade that provides a soft contrast to bolder colors.
White (#FFFFFF): White evokes purity, minimalism, and freshness. This color can convey the idea of freedom of expression and authenticity, while also providing a sense of cleanliness and modernity.
Pink (#F05F6C): Pink expresses boldness and youthful energy, adding a touch of femininity and fun to the designs.
Dark Red (#B63E3B): Dark red is related to intensity, power, and creativity. This color represents courage and confidence to challenge stereotypes, adding a distinctive and daring element to fashion designs.
The name "On Point" encapsulates the meaning of being fashionable, representing the idea of being in tune with current trends and being a trendsetter in style. The brand primarily targets a young audience, those who have the privilege to express themselves freely through fashion and value individuality and authenticity.
The On Point logo reflects the brand's visual identity, with a sleek and elaborate design that exudes sophistication and originality. Through a carefully selected color palette, including black, white, pink, and dark red, the brand manages to convey a modern and powerful aesthetic.
Furthermore, On Point takes pride in representing Asian and European beauty in its models, celebrating diversity and inclusion. By prominently showcasing Asian beauty, the brand aligns with the fashion industry's recognition of Asia's growing influence in the world of fashion.